Puma Football Boot

Puma Football Boot General Information

1996

PUMA presents its PUMA CELL technology, the first foam-free midsole.

PUMA acquires its licensee in North America and establishes "PUMA North America, Inc." as a wholly owned subsidiary.

PUMA introduces a new Pittards leather - Pittards Soccer 2000 - developed exclusively for King. This new generation of the King boot is first unveiled at EURO '96 in England. Wearing the boot at its debut, the Czech team reaches the finals.

PUMA Team Athletico Madrid wins the Spanish Soccer League title.

PUMA celebrates the 2nd Street Soccer Cup Final in London, England, with a record-breaking 28 countries participating.

1997

PUMA’s new Italian subsidiary starts operations. PUMA's first joint venture is established in Chile. Monarchy Enterprises Holdings B.V. increases its shareholding to 25 %. PUMA achieves the fourth consecutive record result in operations. Phase 2 a five-year-plan to achieve the company's mission by accelerated growth, is approved.

PUMA Cell Soccer: The world's most advanced soccer cleats, is unveiled. It is the first soccer shoe to feature cushioning technology without having to create a midsole.

1998

PUMA acquires a 22 % stake in LogoAthletic, an American Branded License Sports Company.

With the sponsorship of Serena Williams, PUMA makes its way back into tennis and becomes the official Corel WTA Tour Sponsor.

In the entertainment field, PUMA successfully places product in Hollywood movies such as "City of Angels" and signs music sensation “KORN.”

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