Perry Ellis Store

Perry Ellis General Information

Company Profile:

Perry Ellis International is a leading licensor, designer and marketer of high quality menswear, including sport and dress shirts, golf sports-wear, sweaters, casual and dress pants and shorts to all levels of retail distribution.

The Company owns or licenses the brand names under which most of our products are sold. Our host of brand names includes Crossings®, Cubavera®, Havana Shirt Co.® and Natural Issue® for casual sportswear, John Henry® and Manhattan® for dress casual wear, Perry Ellis®, Mondo di Marco® and Andrew Fezza® for dress sportswear, Perry Ellis America® for jeans wear, Jantzen®, Nike and Tommy Hilfiger for ladies', men's and junior swimwear and accessories, PING and Munsingwear® for golf sportswear, Nautica, Perry Ellis® and PING for our corporate wear program, and Pro-Player® for active wear.

Through its "family of brands" marketing strategy, Perry Ellis develops and enhances a distinct brand name for each product category within each distribution channel. The Company also produces goods sold under the private label program of its various retail customers. In all, Perry Ellis markets its brands to a wide range of segments, targeting consumers in specific age, income and ethnic groups.

Perry Ellis is one of the top branded suppliers to department stores in the knit and woven shirt product categories. Our largest customers include Wal-Mart Stores, Inc., J.C. Penney Company, Inc., Target Corp., Mervyn's, Kohl's Corporation, Sears Roebuck & Co. The Company currently uses over 70 independent suppliers, located in the Far East, other parts of Asia, and Central America.

The Company also licenses its proprietary brands to third parties for the manufacture and marketing of various products, some of which Perry Ellis does not sell, including fragrances, underwear, active wear, loungewear, and outerwear. In addition to generating additional sources of revenue, these licensing arrangements raise the overall awareness of the brands.

Perry Ellis believes that its competitive strengths position it well to capitalize on several trends that have affected the apparel sector in recent years. These trends include the consolidation of the department and chain store sectors into a smaller number of stronger retailers, which represent some of our most important customers; the increased reliance of retailers on reliable suppliers with design expertise and advanced systems and technology; and the continued importance of strong brands as a source of product differentiation.

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