Lee Jeans

Lee Jeans General Information

In 1996, Lee Jeanss launched the first annual Lee National Denim Day with the goal of raising $1 million for the fight against breast cancer. The response to the program was overwhelming. More than 3,000 companies signed up to participate. In the end, Lee far exceeded its original goal by raising $1.4 million. Then, in 1997, we exceeded our $2 million goal by raising an astonishing $3.6 million. In 1998, our $4 million goal was surpassed, raising $5.6 million. In 1999 the bar was raised again and participants donated $5.8 million. Companies nationwide enthusiastically embraced the cause again raising $7.3 million in 2000 and $6.3 million in 2001, bringing the total donations for the fight against breast cancer to $30 million in just six years.

Response to Lee National Denim Day 2002 was overwhelming. More than 1.2 million individuals from 22,000 companies and organizations participated. Together, we raised more than $6.7 million to fight breast cancer. For the seventh consecutive year, Lee National Denim Day was the largest single-day fundraiser for breast cancer research, education, screening and treatment programs. The Susan G. Komen Breast Cancer Foundation receives 100% of the donations collected for Lee National Denim Day to further their mission to eradicate breast cancer as a life-threatening disease.

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